by Lindsay Nash | Jul 8, 2021 | Article
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These statistics also back up the trend:
Using video in your grants program is an ideal way to add a creative element to your application process, collect interesting and shareable user-generated content for your organisation’s marketing, and grow your submitted applications by diversifying your application process.
With more people around the world familiar with how to create, edit and share videos, it’s easy to implement video into your grant program.
Here are some of the many benefits:
Let’s talk about video on the grant management side of things—using it as a way to effectively communicate with your entire grants community.
Video is a fantastic way to share the word about your grant or funding program. Whether your community is learning about you on their mobile device or on a desktop, video is the perfect medium to share information about your grant.
Every applicant is different and brings different strengths to their application. You diversify your applicant pool by requiring video as part of the application process. Since some applicants might be stronger with written submissions, others will shine with video and/or creative submissions. You’ll put some applicants in the spotlight who might have looked weaker on paper alone.
Basically––videos are just fun to watch! Your reviewing panel is likely to enjoy video submissions more than reading pages of text. By diversifying the application process, you’ll keep it more interesting (and fun!) for your reviewers.
If you want to require video as part of your grant application process, you’ll then be able to build up your library of shareable content for your organisation, which is perfect for highlighting your mission, your applicants, and your funding decisions.
Using video in your grant program communications adds a human element and can better connect you with your community of grantseekers. There are many ways to incorporate video into your grant program marketing and communications. Here are just a few ideas to help you get started.
Give your grantseekers a warm, branded welcome with a video. Say hello, give the basics about your program and the application process, and give your applicants a delightful experience from the very start.
A sizzle reel is a quick promotional video that can showcase your grant or funding program in a compelling way. With editing and video software out there for every budget and skill level, you can easily create a beautifully crafted video about your program with music and imagery to appeal to your community. Then, you can share it on your website, in your application form and across social media!
Instead of providing a wall of text for your application instructions, you can rather give detailed instructions in a helpful how-to video. Contextual information and tips on how to submit a quality application will keep your applications informed and it will decrease any support requests.
If your grant or funding program has partners (or sponsors), a video is a great way to feature their involvement. You could feature the video on your organisation’s website, in the grant application platform or share it with your community in email communications and across social media.
Spotlight your grantees and/or funding recipients in a video then share it with your community. It’s a great way to feature your future changemakers. These videos can make for inspirational social media shares and help put the grantee and their work in front of more people.
Good Grants makes it simple to accept and share videos directly on the platform. We boast powerful built-in video handling, hosting and delivery capabilities, providing a solid solution for video-centric submissions and applications.
Embedding videos is easy in Good Grants. If you want to share video with your grantseekers, you can embed a Vimeo or YouTube video link right in the platform in a content block. These content blocks are available throughout the platform and allow you to share any type of video content!
If you require video as part of your application process, you have several easy options in the Good Grants platform.
You can:
Uploaded videos are also encoded into several resolutions/bitrates suitable for streaming playback directly in the browser. That means applicants won’t have to worry if they have a slow internet connection.
There are no limits on size––it’s up to you to set the parameters for your video submissions. There are no performance restrictions when uploading and storing large file sizes. Good Grants manages the load without stress. It’s perfect for anything from a quick grantseeker introduction video to a high-definition feature-length film!
You can also download the original file from the platform, if needed.
Now that you see how simple it is to include video submissions in your grant application with Good Grants, it’s also important to ensure you’re getting high-quality video submissions. Here are some suggested tips!
Using video in your grant or funding program can better connect you with your community, provide more engaging communication and marketing, and diversify both the applications received and the decision-making process. Good Grants has been designed with sophisticated tools to make incorporating video into your program a simple and rewarding experience for you and your grantseekers.
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